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開發信沒人回?試試這四個模板!-網站營銷-深圳市七達通科技有限公司

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開發信沒人回?試試這四個模板!

來源:深圳市七達通科技有限公司 瀏覽:1967 時間:2019-02-14 17:48:39


根據DMR商業統計數據,我們平均每天發送和接收121封電子郵件,高級管理層員工會收到更多。


因此,沒人愿意也沒人有時間閱讀超長的、內容繁復的電子郵件,更不樂意看那些銷售性質明顯的“推銷”郵件。我們的郵件一定要清晰、明確且相關,以防被無情地丟進垃圾箱。

這邊分享了4個電子郵件模板,可以幫助你更好的聯系并跟進潛在客戶。

一、初次開發

這封電子郵件可以用來初次介紹你的公司,關鍵點在于展現你的專業和實力,尋求進一步溝通的機會。

Hi [Prospect],

[Your name] with [your company]. We’re a Y company that specializes in [choose either your primary vertical or a vertical you have experience in] to [insert a typical challenge you help clients face].

I’m wondering if you might be open to an initial conversation to gauge a fit?

We’ve worked with companies like [insert 2-3 clients here relative to the vertical] to [insert a typical client goal].

If you have a minute or two to learn more about us, you can visit us here at [site]. If I don’t hear from you, I will reach out to you via phone later in the week.

Thank you,

[Your Name]

二、后續介紹

這封郵件一般會在第一封郵件發出后的第二天或者下一周發出,作為 follow -up  email ,用“Sorry I Missed You.”作為主題,會讓郵件打開率達到30%到40%。

這個時候你可以介紹一些案例:

Hi [Prospect],

Quickly following up on my email from yesterday. I tried to call you, but was unable to connect. Hoping to set up a call to introduce my company, [company name]. Do you have 30 minutes anytime early next week that would work?

While I have you, I thought you might find some interest in our work with [client]. We helped them [achieve goal] resulting in [ideally you have a % to use here, but any meaningful result will suffice]. You can read the whole story here: [Provide case study link.]

As a reminder, we’re a Y company, expert (or specializing) in the X category. We’ve worked with [name 2-3 clients], and many others to [achieve goal].

Best,

[Your Name]

三、持續跟進


這封郵件模板要謹慎使用,它一般用于你發送了報價單,但是客戶毫無反應,已經基本確定初次開發失敗的時候。

這封郵件簡單有效,通常會得到回應,因為它告訴你的潛在客戶,雖然你已經被拒絕了,但你仍然堅持和他們溝通

你可以繼續向潛在客戶介紹公司和專業知識,很可能會贏得他們的欣賞。就算你還沒有真的得到訂單,至少也可以知道你是否還有可能。

這次的主題一般是“[公司名稱] -還感興趣嗎?

Hi [Prospect],

Hope you had a good weekend (been well, etc.*).

Not sure if you’ve been really slammed or you’ve decided to hold off for now, but I wanted to see if you might have any feedback on our proposal?

Certainly no rush on our end -- I don’t want to become a pest if you’d prefer I hold off on contact.

I also thought you might have some interest in a recent post on [a post specific to the prospect’s category, or if you don’t have one, a category-specific third party article]. You can read it here: [link].

Look forward to hearing from you.

Thanks,

[Your Name]

注:如果你沒和這個客戶說過話,最好不要用“Hope you’ve been well/had a good weekend”。

四、最后一次嘗試

堅持固然可貴,懂得適時的放棄也同樣重要。

當你決定放棄這個潛在客戶時,可以使用這封郵件。

Hi [Prospect],

I've tried to reach out a few times now without a reply. Usually when this happens, it means my offer is not a priority right now. Is it safe for me to assume that's the case here?

If it is, I won't bother you any more. If you'd rather I follow up in a month or two when you have more bandwidth, I'm happy to do that as well.

Thanks for your time.

Regards,

[Your Name]

五、結

這些電子郵件模板可以幫助你更好的和忙碌的買家們聯系,快去試試看它的效果吧!
天道酬勤,堅持到底就是勝利,一封開發信沒有回應,那兩封呢?三封呢?掌握足夠的技巧,懷著真誠的心和客戶交流,你一定會有回報的,加油?。ó斎磺杏浨杏洸灰选膀}擾”當做跟進?。?/span>

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